Monthly Archives: June 2010

Different approaches on how to Selling to a Woman

Posted on June 29, 2010 by admin

Different approaches should be taken when selling products or services to a man when compared to a woman. For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when … Continue reading →

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Planning to go global marketing

Posted on June 29, 2010 by admin

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic … Continue reading →

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The differences between Marketing and Advertising

Posted on June 29, 2010 by admin

Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising is one of the most important component of a marketing strategy and … Continue reading →

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